but even with social media this s*** has went south, there’s a lot of factors that someone can make a video about but the support systems of rappers communities now just don’t really work anymore. You would think it’s would be easier forsure though. i don’t even got the energy to process the differences with the avenues of support rappers in the 2000s had vs now

The funny part is kanye probably feels like Oppenheimer right now, in terms of everyone using 808s and spilling emotions with auto tune that’s like the nuke dropping 15 years later

Definitely not blaming him cause at first he was the one revolutionizing hip hop consistently which is something that people are waiting for now but i don’t think it that expectation right now is healthy unless someone organic enough blows up and actually represents nuance in the culture

But at the same time, the Internet turned El-fuckin-P into a Grammy award winning, Gold plaque having entertainer, without him having to sell out. The potential is fr out there. But if you're expecting these artists to become the next Wayne, Em, Jay, etc, that's not only not going to happen, but such a desire is the exact thing putting hip hop's creative health in jeopary. Megastardom is unnatural and a byproduct of privatized control over the media driven by the commodity form. Hip hop didn't really have megastars until the mid-90s but was, as many oldheads would point out, at its cultural best prior to that uprising. The window of time we had where a guy like Eminem could become what he became is just over now, the market has changed. Hip hop fans have to choose now between seeing rappers at the Superbowl and listening to music they actually like. You can't have it both ways.

When people s*** on underground rap, foreign rap, experimental rap, etc, because it doesn't have the kind of cultural clout that Carter 3, MMLP, or Blueprint had, you're basically insinuating that hip hop's value as an art form is derived from its commercial success. And when that's the hill you want to die on, expect that rap is going to suck and eventually fall off a cliff. It can't happen any other way and trying to relive the past and find a "new Kendrick", "new Jay", etc, is just going to hurt the culture more. That era is over and done with.

Its a very complex thing to explain but I'll say that,the biggest differences between support(then and now)is that fans back then really believed in what they were backing vs a guy becoming hot off of a twitter trend and people wanting to be apart of "something". When someone like Big K.R.I.T. was first coming out,he made inspiring music,and he gave his fans inspiration,he was more then an entertainer to his fans.

Vs now where,you need to capture this much attention to get this much love. Doesn't necessarily matter about the skill,message or originality,get some attention and your in there. Its easier to get someones attention while their scrolling through their phone vs someone listening to your music and taking your messages to heart. Like i said,its a very complicated subject to really breakdown everything between then and now,but thats my opinion on one of the matters.

when are we going to start blaming the producers?

the producers are supplying a demand

Yeat osama son destroy lonely Hardrock babydrill

???

Even in the slums camp if those the type rappers you thinking of you can’t really trace that to Kendrick or Cole IMO as much as like Earl lol

So who are these niggas you talking about lol

And there are still good producers in the game

Capitalism kills culture, news at 11

The game is just preparing itself for a new savior to emerge. Excited for them to arrive

The antichrist of Hip Hop is Drake,and he's almost done with his work

This is just a failure oriented mindset

Their mindset is what will kill hip hop

Yea rappers just aren’t trying hard anymore . No one is competitive

None of the new dudes are really trying to craft a MBDTF level project that shakes up the game and applies pressure

deadass

It's a cycle. Kanye "saved" hip-hop from gangsta rap. Drake "saved" hip-hop from the ringtone era. Every now and then the genre just gets stagnant until someone emerges to take it in a new direction. If you've been around long enough you've seen someone marketed as "rap's savior" three, four times now. It's just been a while since the last cycle. Doesn't mean dope s*** isn't being produced during that time though either

My new EP will revitalize the game

This tired ass thread idea

There is NOTHING wrong with todays rap people are just miserable and can’t accept the fact that times change (which is wild coming from me cuz I have severe nostalgia depression sometime)

Like let me compare this to 80’s pop music. There will never be another 80’s. People can try to replicate it and they can do a good job but we all know that it’s not the same. And that’s ok. So

Just let whatever era ur romanticizing be. Let this decade be what it has to offer. There’s still good music all around us if u aren’t dense

What other projects do you think are worth listing to this decade? In 2023? Always open to listening to new music. I personally love the female rappers right now. I think the people who think the culture is dead are ignoring their contributions

Streaming made it easier to profit without trying

Everything is fast food

You just on nuts

Let’s just adopt the same mindset that killed rock

Saviors and gatekeepers

A genre that is believed to remain in turmoil dies from it

Again, only on this site is this take even slightly respectable lol nobody that I know or speak to listens to new hip hop, not people that I know to be genuine hip hop fans, not casuals like coworkers or younger and older family members. I work at a high school around a bunch teenagers and I would say around 10-20% of them listen to hip hop. Nobody wants to hear that new s***, man. Nobody except a minority of people who happen to be on this site want to listen to the same Tay Keith production with incoherent vocal performances and violent and unpleasant lyrics on it. Where the f*** am I even supposed to listen to that? In what setting? I don’t want to hear that s*** on my way to work in the morning, the drive home after a long day of labor, at a club (none of it is even fun enough to sing along to, that s*** scares the hoes), at the beach, etc. Lmao the only acceptable setting is driving obnoxiously in your neighborhood with the windows down, MAYBE at the gym, or in your earphones lmao all of it is so unpleasant to listen to and niche sounding. It isn’t our nostalgia. This s*** is just ass dog