The entire music industry got flipped on it's head in the last two months and most people still do not know what's going on. All of the labels are turning into tech companies, not music. Atlantic's overhaul and restructuring is 100% proof of this. The industry of old is dead.
How is a song dropping on IG any different to dropping exclusively on YouTube?
Have you ever used YouTube Music?
Once it becomes an easier and quicker outlet for people to get their music out and heard it will, just like TikTok did. Now I don’t have to go to distribution and IG is serving as that medium. Only question is how will they integrate it onto music streaming apps, but I’m sure they have a team figuring that out rn
What is more immediate than the streaming apps already integrated into everything and easily accesible with one standard flat fee while already been accepted?
Especially for mainstream already out there artists?
You niggas trying to repackage newsletters/email listings & club posters while being way less efficent? How does that make sense? And how do you avoid the issue that only hardcore close following fans are going to know about this more limited space and segregated space, and even less will interact with it? How is taking your stuff away from the place that has the most eyes and most alerts make any sense?
If any of this is real, it will be nothing about consumer access lol.
I'd be ok with this if only music posted on Instagram didn't sound so low quality
They need to sort this out
A streaming service of some sort from Meta is definitely coming. Between their reels platform and audio ventures it's clear
100gigs is a failure that most people dont even know its a thing.
Its a desperate Drake tactic due to label and optics problems.
This is nothing more than the "playlist" project idea "everyone" thought was going to happen after More Life which it didnt.
More Life was a repackaged album just like this s*** is repackaged mailing lists and/or dedicated artists sites.
Nothing new, and it is def not in the benefit of the regular consumer. That angle doesnt even make sense.
If its about artist control and better profit margins thats a different story but that isnt helping the label neither. Points still stand in this and last post.
S*** probably aint even real. Like usual. And def not right away all at once.
A streaming service of some sort from Meta is definitely coming. Between their reels platform and audio ventures it's clear
TikTok/SoundOn has to beat them to it first if the congressional albatross doesn’t get to them first this Q4.
What is more immediate than the streaming apps already integrated into everything and easily accesible with one standard flat fee while already been accepted?
Especially for mainstream already out there artists?
You niggas trying to repackage newsletters/email listings & club posters while being way less efficent? How does that make sense? And how do you avoid the issue that only hardcore close following fans are going to know about this more limited space and segregated space, and even less will interact with it? How is taking your stuff away from the place that has the most eyes and most alerts make any sense?
If any of this is real, it will be nothing about consumer access lol.
I was speaking from an artists perspective. Having to go through a distro may take time, additional fees, more organizing of said releases vs. having all your releases houses under a “music reels” section on your artist page that is then cross uploaded to streaming services and can be easily cross posted on TikTok/youtube
All the music industry does since the late 2010s is think backwards while depackaging the same s*** with ba different name
No wonder theyre dying
100gigs is a failure that most people dont even know its a thing.
Its a desperate Drake tactic due to label and optics problems.
This is nothing more than the "playlist" project idea "everyone" thought was going to happen after More Life which it didnt.
More Life was a repackaged album just like this s*** is repackaged mailing lists and/or dedicated artists sites.
Nothing new, and it is def not in the benefit of the regular consumer. That angle doesnt even make sense.
If its about artist control and better profit margins thats a different story but that isnt helping the label neither. Points still stand in this and last post.
S*** probably aint even real. Like usual. And def not right away all at once.
more life was called a playlist conceptually not because of some label tactic
All the music industry does since the late 2010s is think backwards while depackaging the same s*** with ba different name
No wonder theyre dying
Idk man, I think there’s a lot of uncharted territory still combining music and social media. Like think if KTT was also a streaming service and you could comment directly on songs and have discussions on them. Many people would probably use something like that over AM or Spotify if it had the same catalog and quality too.
But combine an existing platform with a massive pre-existing userbase like IG or TikTok and you got unprecedented opportunities to monetize things as a company.
Like instead of artists using IG to promote their new music and linking to AM and Spotify, what if the music was right on IG too? People wouldn’t use two apps if there was one that did both in a successful way.
TikTok/SoundOn has to beat them to it first if the congressional albatross doesn’t get to them first this Q4.
TikTok already made a streaming service, which ironically enough just had it's shutdown announced yesterday (techcrunch.com/2024/09/24/bytedance-is-shutting-down-tiktok-music-globally).
We're not yet able to see the play that's really coming, but something major is happening. All of this cannot be coincidence. TikTok resolved their issue with UMG recently too.
Generational artists making music for short form video platforms.
Capitalism breeds innovation.
The entire music industry got flipped on it's head in the last two months and most people still do not know what's going on. All of the labels are turning into tech companies, not music. Atlantic's overhaul and restructuring is 100% proof of this. The industry of old is dead.
S*** is nasty. They moving into bandlab and united masters market. They either gonna buy out either entity or just take their tech and make their own versions with whatever major investor
The entire music industry got flipped on it's head in the last two months and most people still do not know what's going on. All of the labels are turning into tech companies, not music. Atlantic's overhaul and restructuring is 100% proof of this. The industry of old is dead.
@Water_Giver dropping gems.
Feel so bad for new artists that grew up during the 90s and 00s thinking s*** was gonna be one way lol.
The entire music industry got flipped on it's head in the last two months and most people still do not know what's going on. All of the labels are turning into tech companies, not music. Atlantic's overhaul and restructuring is 100% proof of this. The industry of old is dead.
Is there anything else that happened other than the layoffs that make you say this
Idk man, I think there’s a lot of uncharted territory still combining music and social media. Like think if KTT was also a streaming service and you could comment directly on songs and have discussions on them. Many people would probably use something like that over AM or Spotify if it had the same catalog and quality too.
But combine an existing platform with a massive pre-existing userbase like IG or TikTok and you got unprecedented opportunities to monetize things as a company.
Like instead of artists using IG to promote their new music and linking to AM and Spotify, what if the music was right on IG too? People wouldn’t use two apps if there was one that did both in a successful way.
Lol
100gigs is a failure that most people dont even know its a thing.
Its a desperate Drake tactic due to label and optics problems.
This is nothing more than the "playlist" project idea "everyone" thought was going to happen after More Life which it didnt.
More Life was a repackaged album just like this s*** is repackaged mailing lists and/or dedicated artists sites.
Nothing new, and it is def not in the benefit of the regular consumer. That angle doesnt even make sense.
If its about artist control and better profit margins thats a different story but that isnt helping the label neither. Points still stand in this and last post.
S*** probably aint even real. Like usual. And def not right away all at once.
I cant lie 100gigs is a fire idea
Its what someone like Ye should have done years ago
It really could be its own thing for every artist but lemme not say too much lol
S*** is nasty. They moving into bandlab and united masters market. They either gonna buy out either entity or just take their tech and make their own versions with whatever major investor
Exactly and in this next era it makes no sense for them to keep investing in more than just a handful of artists. We're about to see a ton of non-superstar artists get dropped next.
Is there anything else that happened other than the layoffs that make you say this
It wasn't even the layoffs, it's more so the restructuring and how the labels are going about it. They're choosing young a***ytics-leaning minds over veteran music people that put years and years in at the company. You add in AI and the UMG deals with TikTok + Meta and you see everything leaning towards tech. That's where the data resides.