I mean both musically and commercial this latest album is a smash. Stacked top to bottom with hits and it’s all really f***ing good music.

My question is what makes this latest album so well received and so universally praised from every corner of the music world rn? The music isn’t too different than his 2020 albums, and while those were all big in their own light, none hold a candle to Un Verano Sin Ti. The whole industry got eyes on Bad Bunny, but why now?

"Stacked top to bottom with bits and it’s all really f***ing good music." you said the reason already

he got more popular, it tends to happen

bits lol

he became badder

it's just his time

I finally beat Duolingo level 3

x100pre was quite different than UVST

Also Bad Bunny been this popular on spanish countries for years, you guys just discovering him

he kept building his audience exponentially each year since 2017ish, so by 2022 he was primed to breakout crazy if he dropped a solid album. and voila, Un Verano Sin Ti.

His melody game kinda mid

He just been getting bigger and bigger

Always made great music

He outlasted that run Spanish music had a few years back,joined the WWE,started acting and in general has promoted the f*** out of himself in America.

Music industry is as much industry as it is music and his is booming.

It's the same reason why BTS blew up even tho SK been popping boy bands out for years that never crossed over it's a combination of music,timing and work ethic.

America was in a boyband drought,BTS makes good pop music and they never stop working.

That’s obviously what I’m talking about

so you already knew the answer

Bro what

he kissed a man

Timing and just constantly hearing positive opinions about him. I'm far removed from latin music or culture in general, the more i get exposed to it the more i'm used to the music and can just f*** with it

He's asking what made him blow up in America this time considering he really isn't doing anything different.

He been good,Been big in Spanish places and none of thay ever helped him before.

So OP is asking what changed this year

just more people discovered him

more people discovered him, he got more popular

His musical voice.