texts black friends
"I need you to send a pic of your hand with a timestamp for me"

social media replacing music videos as the primary source for discovering artists

People went to stores to buy millions of albums for $20 each

The budgets aren’t as big anymore since they’re not as important anymore

Why aren't they important anymore tho

They weren't

Imagination.

because he cost millions of dollars

now niggas just stand in front of a burning cgi car

Tell me your a casual without telling me, even the top Music Video directors today agree

im sure people watching them once and never again has something to do with it. if there were still countdown shows on tv like trl and 106 and park they might put more effort in

They actually put a lot of money into them back then. I doubt most artists have a big video budget these days maybe $5000-10000 budget for most artists and then top tier ones will probably have a larger budget but nothing even close to what they had back then.

MTV

Budgets were crazy back then now you have over saturation and low attention spans. A fire video can’t carry momentum for months so instead of one big budget video you get 4-5 ok videos

that snoop dogg beautiful music video cost millions lol

Better than any of those dusty ass videos in OP

real

khaled videos used to look like cgi films from India

The label used to pay for production budgets lol

Million dollar videos was a regular thing

exactly and that video not even that crazy so you know other ones around that time were HIGH high

Tell me you are 13 without telling me

Irv Gotti was on Drink Champs saying how they used to blow the budget money and make a video on the fly with whats left lmao

busta rhymes spent almost 3 mill on What's It Gonna Be video lol

Labels not tryna blow millions on production costs anymore