I remember watching world premiers for Mj Black or white and remember the time

Smh

He’s kinda right. The only ones who really put a lot into their music videos even for singles are Kendrick Cole Drake Big Sean Chris Brown Tory Lanez l-
Nicki to an extent. Weeknd is a cinephile and it shows in his videos. Janelle Anderson .Paak and Bruno have great videos. Then Future DaBaby Roddy. I mean Eminem Beyoncé Jay and Kanye are to be expected at this point.

Most of them now are all in the same areas. Similar settings and backgrounds. Similar aesthetics. And usually done by one of the same people that work on everything.

Cole Bennett makes a lot of people’s videos look better than they would with his tricks effects and vision for them

It should be by now because of how easy it is now. That’s surprising it hasn’t.

If you look up a lot of massive songs from them they have pretty disappointing cumulative sales compared to records today its interest to look at

real for much music love

Channel 28. Channel 29 Much Music. Channel 49 BET.

Pretty much the entire 90s and early 00s for me

This. The overall quality of everything regressing balls down to accessibility. Like you said idealistically this should result in more creativity but it really just means anybody can make a music video now.

This being said, we acting like creativity was a thing back then and those music videos didnt also have formulaic ideas.

Like everyone else NOT named Busta Rhymes started using the fish eye lens

Or every rap video being a james bond/superhero saving a damsel in distress (and it having nothing to do with the song)

nostalgia is a hell of a d***

Music videos were more essential for selling records cause it was necessary to drop singles as a rollout months ahead of the release date and there were actual channels that showed music videos

Shameless plug but do mine add up in artistic quality? I tried to avoid doing basic videos and be more creative

This though. It’s not AS necessary anymore

It costs a lot to shoot a high budget music video, like a lot a lot, nobody profits from it, you profit off what you’re marketing (music/tours/merch) but nowadays with the rise of streaming & social media it is simply not a needed form of promotion so why would you (or in this case a label) dump so much money into it, you’d be essentially burning cash.

That is why, for example, Kpop groups have such high budget mvs, YouTube is the biggest platform they have for promotion to an international audience so they’re gonna invest all they can into it.

this is why i fw lil nas x bc he’s making crazy big budget videos with choreography and stuff its cool to see

Creative well has run dry.....for the most part. Wont act like the world is black and white

people either be trying too hard or not trying at all

Also visual effects look on par or worse than 20 years ago.

There are some creative videos every so often but it’s not really so much of an industry standard anymore

It’s not much of a requirement and investment now because social media. There’s so many ways to promo an album/song and also streaming kinda plays a part. You don’t really need a music video but it does help if executed well. For example DaBaby during his 2019 run. Music videos where way more essential back then because you really only saw the artist if you went to a show or if they did interviews

Agreed

Awge music videos out now

nowadays I can really enjoy only 15$ budget music videos

most of the high budget videos became corny as hell

exactly this, every era has some concepts that just take off. High quality comment