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  • Mar 30, 2021
    2words

    Maybe the word is overly reductive, and I think it’s stupid to apply it to gkmc but idk...

    Gimmick-a trick or device intended to attract attention, publicity, or business.

    The world we live in, you need some kind of trick or device to attract attention. Honestly from this definition it doesn’t even seem as negative as people seem to use it. All these artists have teams who come up with ways to get attention, marketing is basically just gimmick making. To relate it to the recent example, I support Lil Nas X but I don’t think I could really argue that the shoes and video aren’t a gimmick based on that definition, the video/single release was of course designed and intended to attract attention as pretty much any video/single is

    In social media era you need gimmicks, I don’t think it’s that bad tho

    This the best I’ve ever seen from you brah salute

  • Mar 30, 2021
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    1 reply
    quadra

    Niggas mad cause other niggas calling out blatant gimmicks like Lil Nas X

    Ever heard of “call it like I see it”? Lmao

    How tf is a music video a gimmick. You sound dumb lol

  • Mar 30, 2021
    Undisclosed

    Because they want everyone to be as boring as Drake

    Your top Spotify artist

  • Mar 30, 2021

    Can't wait until the normal nohhas start releasing music

  • Mar 30, 2021
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    1 reply
    SHAQUILLE

    How tf is a music video a gimmick. You sound dumb lol

    I feel like you could argue all music videos are gimmicks, they started as a marketing tool for the music not as an art. They’re a device intended to attract attention which is the definition of a gimmick

  • Mar 30, 2021
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    1 reply
    2words

    I feel like you could argue all music videos are gimmicks, they started as a marketing tool for the music not as an art. They’re a device intended to attract attention which is the definition of a gimmick

    True. That’s the definition of gimmick. But I don’t think that’s what this site refers to when they call things gimmicks

  • Mar 30, 2021
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    1 reply
    quadra

    Niggas mad cause other niggas calling out blatant gimmicks like Lil Nas X

    Ever heard of “call it like I see it”? Lmao

    Lol is this thread a response to Lil Nas X fr? Cause that nigga DO be using gimmicks like idk how anyone could say otherwise. We don’t call every thing but he’s a good example of when it actually is

  • Mar 30, 2021
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    1 reply
    quadra

    Niggas mad cause other niggas calling out blatant gimmicks like Lil Nas X

    Ever heard of “call it like I see it”? Lmao

    Yup. He using this thread to hide behind the fact that Satan boy is as gimmick ad they c ome

  • Mar 30, 2021

    Cause this site hates gossip but when we have the 100th thread about something like discussing Freddie Gibbs music y’all only give it 5 replies

  • Mar 30, 2021
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    2 replies
    Skateboard J

    Lol is this thread a response to Lil Nas X fr? Cause that nigga DO be using gimmicks like idk how anyone could say otherwise. We don’t call every thing but he’s a good example of when it actually is

    How does he use gimmicks?

    He made a music video based on the concept of Christians telling him he’d go to hell for being gay.

  • Mar 30, 2021
    Delejayn

    Yup. He using this thread to hide behind the fact that Satan boy is as gimmick ad they c ome

    We on page 4 and still nobody has said what they mean when they call something a gimmick nor have they given examples

  • Mar 30, 2021
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    edited

    Rapper releases a song with a music video that people genuinely enjoy is different

    Then Takashi 69 and Satan boy X relessing.videos with blatant gimmicks aimed at directing the conversation from the quality of the music.

  • Mar 30, 2021
    SHAQUILLE

    True. That’s the definition of gimmick. But I don’t think that’s what this site refers to when they call things gimmicks

    Yea that is fair, there seems to be an overly negative connotation attached. But I guess when people say it like that, they mean it feels forced or unnatural to them which is a subjective thing. I think on here, a lot of us are rightfully skeptical and cynical about the industry and assume that everything is very focus grouped and calculated to go viral and get attention. It’s a fine line I guess

  • It’s either gimmick, industry plant or the ever so elusive critic bait

  • Mar 30, 2021
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    1 reply
    SHAQUILLE

    How does he use gimmicks?

    He made a music video based on the concept of Christians telling him he’d go to hell for being gay.

    It’s not as profound as it seems to be

    He’s getting off more to the ability to clapback on Twitter than send a supposed message but I guess that’s pretty on brand for someone his age

    The lyrics not matching the video as well is a tell-tale sign of the gimmick

  • Mar 30, 2021
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    1 reply
    SHAQUILLE

    How does he use gimmicks?

    He made a music video based on the concept of Christians telling him he’d go to hell for being gay.

    And he knew the video would be over the top and get a reaction out of people. Just like he knew the satan shoes would lol even tho he “apologized”

    This is why the actual music itself takes a backseat to the antics he’s using.

  • Mar 30, 2021
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    1 reply
    quadra

    It’s not as profound as it seems to be

    He’s getting off more to the ability to clapback on Twitter than send a supposed message but I guess that’s pretty on brand for someone his age

    The lyrics not matching the video as well is a tell-tale sign of the gimmick

    It doesn’t have to be profound to you I or anyone else lol. That doesn’t make it a gimmick

    also there is no rule that a song has to “match” a video.

  • Mar 30, 2021
    NorthShoreWhiteGuy

    Is KTT2 a gimmick?

    No, it’s an industry plant and S is Lyor Cohen

  • Mar 30, 2021
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    1 reply
    Skateboard J

    And he knew the video would be over the top and get a reaction out of people. Just like he knew the satan shoes would lol even tho he “apologized”

    This is why the actual music itself takes a backseat to the antics he’s using.

    Knowing that he’ll get a reaction doesn’t really make it a gimmick tho lol. Most artists want to receive a reaction for their work.

    The song is streaming pretty well too so I don’t think we can say it’s taking a back seat

  • Mar 30, 2021

    Gimmick = artist did something that I don’t like or I think is corny

  • Mar 30, 2021
    SHAQUILLE

    Knowing that he’ll get a reaction doesn’t really make it a gimmick tho lol. Most artists want to receive a reaction for their work.

    The song is streaming pretty well too so I don’t think we can say it’s taking a back seat

    Would you be defending 6ix9ine like this?

  • Mar 30, 2021
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    1 reply
    SHAQUILLE

    It doesn’t have to be profound to you I or anyone else lol. That doesn’t make it a gimmick

    also there is no rule that a song has to “match” a video.

    People who are usually interested in sending an important message match the two

    But it’s w/e

  • Mar 30, 2021
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    1 reply
    quadra

    People who are usually interested in sending an important message match the two

    But it’s w/e

    What does degrassi have to do with the song I’m upset? Nothing.

    Is it still a good video? Yes
    Is it still a good song? Yes
    Is it a gimmick? No

  • Mar 30, 2021
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    1 reply
    SHAQUILLE

    What does degrassi have to do with the song I’m upset? Nothing.

    Is it still a good video? Yes
    Is it still a good song? Yes
    Is it a gimmick? No

    ............. was there an important message sent with I’m Upset?

  • Mar 30, 2021
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    1 reply
    quadra

    ............. was there an important message sent with I’m Upset?

    https://twitter.com/lilnasx/status/1375297562396139520

    So now the video only has to match sometimes?

    Again, whether you or I think a message is important or an artist did a good job of conveying said message is irrelevant