Trap music. 10 years worth of artists made excuses to not continue the fundamental trajectory of rapping skill getting better between 1980-2010ish and made all types of excuses for it and at the same time “monoculture” died which makes it hard for the rappers we do have left to be ubiquitous. Lmaoo nigga will go thru all types of reasons except no one is making Blueprint Carter 3 Graduation tier albums and those albums are still being highly streamed while Uzi for example dropped 2 recent albums that came and went so you can’t just call it dust lmao
I don't think it's social media.
I think social media enhanced stardom if anything.
Guys like Carti , Uzi , n Trav wouldn't have been as big as they are prior the social media era.
It took away the mystique. The "aura", as kids say these days lol before you only saw your favorite artist in performances, interviews etc.. They were gods. Larger than life, as they say. You only heard about how great they were live, but you had to see for yourself--you couldn't just YouTube their last tour stop lol the stories spread and the legends grew. Now that has been taken away cause you have constant access to them.
I think the last 10 years was an experiment to super commercialize hip hop
It basically went thru a pop phase lol
Consumer taste is shifting aka white people don’t want to be black anymore
Real. Remember when people used to say "I listen to every genre except country" things are completely different now
I bet people are listening to the same amount of hiphop as before, it’s just being divided among hundred(s) of artists now
/thread
I think the last 10 years was an experiment to super commercialize hip hop
It basically went thru a pop phase lol
Somewhere in the mid to late 2010s there was def a switch to a focus on maximizing profit over art.
For sure.
It's because since 2020ish, entertainment has become incredibly segmented. People are curating their own lives.
With no monoculture, everyone just sticks to what they know and like, and don't venture to grab anything new and no artist, not even Drake or T Swift is immune to this.
This phenomenon has impacted all forms of entertainment. Film, Nightlife you name it.
You need monoculture and societal conditioning to trick...I mean convince the people to buy into something. As our lives become our own curated playlist, that conditioning can't occur.
Also of note, every year people stream music more and more so naturally sales are going to go down and that's part of why sales and 1st week numbers are pretty archaic.
Well said 👏
Well said 👏
Thank you bro. I mean, People completely underrate the power of conditioning.
For most of history, the media that we consumed was fed to us. We were told what songs to listen to and albums to buy on the radio, on tv, in magazines, outlets where record labels purchased those ad spaces for the artists they wanted to push.
That has kind of been phased out now, because we as people now curate our own lives. Magazines don't exist, no one listens to the radio, we simply listen to playlists that we ourselves curate.
So if we curate our own lives, the incentive to try a new song out, a new artists, is not there. Hence why there hasn't been any new rappers to truly break through in years.
So when you ask why Hip-Hop numbers are low, the obvious answer is that people stream more, and their streaming habits are identical to when they purchased CD's, but it's not counted the same. Obv that means sales will suffer.
But there's a deeper point to make about lack of monoculture as it pertains to entertainment and how that impacts the consumption of all forms of media, including the digestion of new artists, new albums, etc.
Because we got the goat Benito now.
Most rap is trash.
Go check rap caviar. Mostly garbage.
Hip hop is for the kids mostly.
Too much microwave music.
Even Uzi flopped and came and went with the sequel gimmick.
numbers are down for other genres too. pop artists are doing even worse than rappers, except for taylor swift scamming ass
Pop’s image is better so they aren’t dooming
Thank you bro. I mean, People completely underrate the power of conditioning.
For most of history, the media that we consumed was fed to us. We were told what songs to listen to and albums to buy on the radio, on tv, in magazines, outlets where record labels purchased those ad spaces for the artists they wanted to push.
That has kind of been phased out now, because we as people now curate our own lives. Magazines don't exist, no one listens to the radio, we simply listen to playlists that we ourselves curate.
So if we curate our own lives, the incentive to try a new song out, a new artists, is not there. Hence why there hasn't been any new rappers to truly break through in years.
So when you ask why Hip-Hop numbers are low, the obvious answer is that people stream more, and their streaming habits are identical to when they purchased CD's, but it's not counted the same. Obv that means sales will suffer.
But there's a deeper point to make about lack of monoculture as it pertains to entertainment and how that impacts the consumption of all forms of media, including the digestion of new artists, new albums, etc.
So then the question is. Is the destruction of monoculture good or bad?
I personally think it's for the better. But like you said. How are new artists suppose to pop now?
What do you think?
what numbers are you talking about
why do we compare streamers and musicians, not even musicians in different genres but straight up people from different mediums
Why are you comparing streamers to rappers? @op
Shouldn't you compare their numbers to pop and country artists etc.
Pop’s image is better so they aren’t dooming
they are all flopping but only rap will get the “no number ones all year” articles etc
numbers are down for other genres too. pop artists are doing even worse than rappers, except for taylor swift scamming ass
who Taylor scam?
Biggest rapper in the game is not dropping or doing features 😭😭😭
Carti holding the game hostage
I bet people are listening to the same amount of hiphop as before, it’s just being divided among hundred(s) of artists now
They’ve released stats on genre consumption as a whole and hip-hop’s numbers are way down compared to pop and country
what numbers are you talking about
why do we compare streamers and musicians, not even musicians in different genres but straight up people from different mediums
Like people talking on stream is supposed to make your head bop compared to music