A large wave of layoffs have begun at Atlantic Records

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  • Sep 20, 2024
    Reply
    Silas

    Nicki Minaj speaks

    https://twitter.com/NICKIMINAJ/status/1836788098031603853

    real

  • Sep 20, 2024
    Reply
    Iron Lion Zion

    i feel like i’ve been screaming this for a minute. hiphop would’ve fully been written off this year if it wasn’t for the drake & kendrick beef. but currently if you’re TRULY a famous rapper, you’ll be fine. but the new upcoming rapper has no chance. tbh i think the 2020s is the FINAL decade for hiphop

    Yeah most of the people starting now are over confident cause they seen it work so easily for others these past years. But that’s the time it stops being so easy

  • Sep 20, 2024
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    2 replies
    Reply

    This confirms my suspicions that the beef was all about business

  • Sep 20, 2024
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    2 replies
    Reply

    this what happens when you soend tons of money on payola and blogs.

  • Sep 20, 2024
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    BZTO

    This confirms my suspicions that the beef was all about business

    which beef? cause drake and kendrick both under universal i think

  • Sep 20, 2024
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    2 replies
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    LeviBandito

    More things to come

    150 people cut from Warner/Atlatnic

    Nike CEO stepped down

    Warner Music Japan CEO stepped down

    CEO of Sony Nashville stepped down

  • Sep 20, 2024
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    4 replies
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    BZTO

    This confirms my suspicions that the beef was all about business

    Drake was the sacrificial lamb to save Hip Hop

  • Sep 20, 2024
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    Millionaire

    this what happens when you soend tons of money on payola and blogs.

    !

  • Oh im finna get signed!

    lol jk

    Imagine needing a record label in 2024

  • Sep 20, 2024
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    Reply

    Oh man elliot gonna use the 10k superfan method for atlantic. Prepare to see mad distro deals with atlantic itself. They're shifting back to physical media for albums, 10k owns a manufacturing and marketing company (homemade). 10k in its first-year with trippie and 6ix9ine were in the green and afterwards even if "lower" album sales never was in the red for too long let's see how he does it on a large scale

  • Sep 20, 2024
    Reply

    i think the end of the corporate obsession with hip hop could be a good thing to allow for more organic s*** to thrive because if you’re good and u put ur music out there and spread you’re going to have fans. it’ll take work but it can still happen

  • Sep 20, 2024
    Reply
    Thizzer

    Oh man elliot gonna use the 10k superfan method for atlantic. Prepare to see mad distro deals with atlantic itself. They're shifting back to physical media for albums, 10k owns a manufacturing and marketing company (homemade). 10k in its first-year with trippie and 6ix9ine were in the green and afterwards even if "lower" album sales never was in the red for too long let's see how he does it on a large scale

    ITS BUNDLE TIME 👹

  • Sep 20, 2024
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    1 reply
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    PinotNoir

    150 people cut from Warner/Atlatnic

    Nike CEO stepped down

    Warner Music Japan CEO stepped down

    CEO of Sony Nashville stepped down

    Getting ready to flee the country after diddy fallout

  • Sep 20, 2024
    Reply
    Iron Lion Zion

    i feel like i’ve been screaming this for a minute. hiphop would’ve fully been written off this year if it wasn’t for the drake & kendrick beef. but currently if you’re TRULY a famous rapper, you’ll be fine. but the new upcoming rapper has no chance. tbh i think the 2020s is the FINAL decade for hiphop

    For mainstream hip hop maybe

    Hip hop will never die but all the goofy hype beast kids and vultures will leave it alone

  • Sep 20, 2024
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    1 reply
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    leekers17

    It’s about damn time

    The fact that you chose the .gif version of your avi when it won't even move. You are a sick man

  • Sep 20, 2024
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    1 reply
    Reply

    Atlantic has always been the worst ran label

  • Nuja 🫶🏾
    Sep 20, 2024
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    3 replies
    Reply
    Iron Lion Zion

    i feel like i’ve been screaming this for a minute. hiphop would’ve fully been written off this year if it wasn’t for the drake & kendrick beef. but currently if you’re TRULY a famous rapper, you’ll be fine. but the new upcoming rapper has no chance. tbh i think the 2020s is the FINAL decade for hiphop

    For the people being obtuse to this reply. AS WE KNOW IT. The landscape has already entirely changed. Before we hit 2030 a lot more prominent rappers of both today and yesterday will pass, nobody is passing on the torch, Drake and Kendrick aren’t going to be around forever. Kids care nothing about artistry or legacy. A lot things from the business side just aren’t sustainable anymore in this climate where record sales aren’t bringing in the money, nobody can afford outrageous ticket prices and merch. It’s bad all around. Rap music will always be around but the climate shift is about to shift even more and not in our favor. The pendulum didn’t swing back the way we thought it would when 2020 came in.

    I’ll never understand the denial of these things lol

  • Sep 20, 2024
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    1 reply
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    Millionaire

    this what happens when you soend tons of money on payola and blogs.

    Payola has always been a thing tho

  • Dorian

    I think the way everything is going in the world will push rap to be a better genre and more creative genre again. I’ve been saying this for a while, it feels like we are in the times before the 2010’s before everything got exciting again

  • PinotNoir

    Drake was the sacrificial lamb to save Hip Hop

    he the reason the genre in the mainstream fell off creatively in the first place lmaoo

  • Windmaster

    I was talking to some ppl from harvard they was saying the economy is f***ed and we r all doomed

    Its almost like we backed the wrong economic system

  • Sep 20, 2024
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    1 reply
    Reply
    Nuja

    For the people being obtuse to this reply. AS WE KNOW IT. The landscape has already entirely changed. Before we hit 2030 a lot more prominent rappers of both today and yesterday will pass, nobody is passing on the torch, Drake and Kendrick aren’t going to be around forever. Kids care nothing about artistry or legacy. A lot things from the business side just aren’t sustainable anymore in this climate where record sales aren’t bringing in the money, nobody can afford outrageous ticket prices and merch. It’s bad all around. Rap music will always be around but the climate shift is about to shift even more and not in our favor. The pendulum didn’t swing back the way we thought it would when 2020 came in.

    I’ll never understand the denial of these things lol

    Nah, the people that are cultivating fanbases and selling direct to consumer like The Alchemist and Billy Woods will be fine.

  • Nuja 🫶🏾
    Sep 20, 2024
    Reply
    Lil Uzi Horizontal

    Nah, the people that are cultivating fanbases and selling direct to consumer like The Alchemist and Billy Woods will be fine.

    This isn’t pertinent to the point I am making but yes I agree artists like them will be fine

  • skibidihawk2ahh

    Atlantic has always been the worst ran label

    exactly

  • Sep 20, 2024
    Reply
    Iron Lion Zion

    i feel like i’ve been screaming this for a minute. hiphop would’ve fully been written off this year if it wasn’t for the drake & kendrick beef. but currently if you’re TRULY a famous rapper, you’ll be fine. but the new upcoming rapper has no chance. tbh i think the 2020s is the FINAL decade for hiphop

    Over blown Hiphop just regressed to being at the same level as pop and country. Those genres didn’t die when hiphop held a 50%+ hold on the market and hiphop won’t die now that it’s equally being consumed like the other genres.

    If anything it may lead to more honest listeners

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