It’s already 2024, how much more is gonna change by 2030? Especially when there’s niggas doing overseas this that aren’t even close to superstars or even mainstream in hiphop and will probably be even bigger by 2027 onwards

The “hiphop is gonna die” takes just remind me of the “hiphop is dead since no songs/albums have gone #1 in a half a year” from last year that since it the genre’s artists who can go #1 started dropping, has had the most #1s.

Let’s all just relax, hiphop is gonna be fine. We severely continue to underestimate how consumed the genre is in different languages in their part of the world. Almost every country (that is composed of mixed races or primarily people of color) I’ve been to has a hiphop influence/presence that’s prevalent and noticeable both locally and nationally, way more than pop and country and rock. This s*** not going anywhere in 6 years. It’s just gonna be at level with everything else for the time being then slowly rise back to being the most popular again

Ken Carson being popular is evidence that hip hop is dying. I'll be pissed if we seriously have 6 more years of this mindless opioid addict music dominating mainstream rap

Shall we blame Aubrey ?

I'm not an economic expert but probably has more to do with the ballooning of the entertainment industry during the pandemic. Everything has been crashing the last year or so

Right now, this fall would be the perfect time for new artist with different approach to start making their way into the game.

People are wide-eyed and hungry for something new and groundbreaking. An alternative to mainstream/status quo.

Kinda reminds me of the shift back in 2008 with Ye and 50 during that artificial beef. It shifted the direction of pop culture (not just hip hop)

Eventually platforms like xxl at the time grasped that change pretty early and brought together the hipster rap/blog rap movement.

And it wasn’t just the Ye/50 feud it was the fact that streaming services, social media and rapidly evolving technology affected every media industry. example being Kid Cudi organically blowing on MySpace and releasing a mixtape that sounded like an official album was groundbreaking at the time.

I feel like we are at that turning point right now. Artist with unique branding, sounds and ideas could start coming in right now and capitalize on the market. There’s a door wide open.

The only thing I think that will be different moving forward that might be close to the “death of hip hop” are the mainstream prime time tier artist. I don’t think we’ll get those sort of acts anymore. I’m talking multi faceted rappers with the ability to make generational hits.

Not saying that there wont be any just the frequency won’t be as high. The world isn’t producing artist of that caliber anymore

It’s fun to hope.

People feel if you acknowledge it that’ll make the pain real and you can no longer escape it + you let #them win by acknowledging it.

But at some point you GOTTA start seeing the writing on the wall & blood on the leaves to understand that it’s an ugly place s*** is heading. It’s in all industries too (but in music it’s just pronounced cause we been on a slow downward spiral for decades). A recession is on the way dawg.

Example: as an audio engineer, one of my jobs we been on a strike in nyc since last month. The rate was criminally low for what we was required to do and hasnt increased or changed since 2018 (cost of living in nyc has increased significantly), tbh I think the company going sky up and aint gon be around period with a t at the end of it.

On the other hat: As a working musician, it’s really, I mean really bad the rates touring is going rn. I’ve seen homies that been out here playing for like…superstars and whatever rate you would think they get paid? It is nowhere near that.

(That’s why that Cleo rant was funny to me, as someone that dont believe Ice got dough like that)

On top of all this, it is understated how disposable hip hop has turned into being seen as. It’s no coincidence all these global acts been taking over. The zeitgeist made the creatives less likely to blow up or break through the mold. redveil, Paris Texas, noname, Doechii, and Kenny Mason are some of the few new cats trying but there is obviously a ceiling on these new crop of talent that wasnt there for the niggas that had the fortune of…not competing with streaming platforms or an audience that doesnt even know how to read anymore (the No Child Left Behind generation becoming parents has yielded consequences we still dont have a grasp on)

S*** as we know it gotta be destroyed and it’s probably gotta be by gunplay + some prominent CEOs scared for their lives for what they did to this beautiful artform for things to be brought back.

Oh and btw, people using Ken Carson (a symptom of what’s been wrong with this genre) performing overseas to some crackers is proving the point exactly.

Still more to come

I’m sure u joking but the fact ppl think diddy is associated with random ass ppl is hilarious niggas legit dumb

and that’s just the problem because now EVERYONE can do that or has done that. When you say unique, it’s kind of hard to make that happen now because there’s so many different movements for the consumer to engage with. I feel like that worked due to there still being a gatekeeper to accept a Kid Cudi to come to the forefront in the first place.

If we can somehow go back to Gatekeeping in way, then we’ll see a rising star that shifts it back to that.

I say this respectfully fam. Using Ken Carson performing overseas is more or less proving my point 😭.

Also this isn’t sustainable long term. See if he’s doing the same thing in 2 years if even next year. The genre is on a decline quality wise. I don’t even necessarily call Ken Carson type music rap, it’s its own sub genre. Which is the other thing to note. What hip hop is at its core, the music has completely changed course from that. To a degree that’s fine. But what it’s changed into is a severe drop in quality and its fast food music. Those same songs he’s performing overseas today will have no lasting power and will be forgotten when the next Ken Carson comes along. The next 10 of them actually in rapid succession.

Might be one of the best replies I’ll read in this thread. Damn a lot of this s*** is truly disheartening to acknowledge but you’re spot on with everything.

I am who I am.

You one of Keed's producers?

not to that extent

Rappers have been performing overseas and gaining success lol

It’s a good feat for sure but a rapper like Ken Carson still has a long way to go before he reaches mainstream success

Yes

Wake up babe new drake sxn cope just dropped