not gonna happen if social media exist

back then you had to prove to radio stations you can hold an audience and that your music was worth buying a CD

Ik there's so much amazing music but these s***ty mainstream music is being played everywhere.

I don't think people complained the way I'm complaining when whitney and mariah were dropping hits b2b that actually sound great and they performed them greatly too.

Its not nostalgia. It's kinda obvious.

Definitely

Nah fam anyone who knows how breath correctly can learn how to sing. It just takes longer depending on how bad you are.

The people don't want to practice.

You keep pointing out R&B artists… which I agreed with. It seems like you’re missing that good R&B from the old days

Like Differences by Ginuwine? Rock The Boat by Aaliyah? Fallin’ by Alicia Keys? Straight mainstream hits. I get it man. That’s about the only genre that I’d agree with though.

There's a difference between not having crazy vocal range and not being able to sing live at all tho lol

Enjoy @op

Pop, r&b and rock.
Underground has always been on but the mainstream used to quickly catch up now they just don't bother anymore.

Exactly

F*** the mainstream when you could be listening to lesser known amazing and talented artists. So many artists are putting in the work to make timeless music right now and it’s not their fault you don’t know about them yet.

Artist development never really was a "thing" in the way of teaching people how to "sing" or 'rap'

I mean in some cases it was, but artist development really was training acts how to be in front of the camera and how to conduct themselves in public spots as well as conditioning the public to accept and "like" the new act.

Had very little to do with actual development as it pertains to the musicality of things.

When social media started coming along, it really did a number on a lot of things, but especially artist development. Why am I training the public on how to like you when you already have done that with your twitter IG and myspace? Why am I investing resources on your interviewing skills when you already can talk to the public directly with IG Live?

Artist development was and is all about the building of the act, building them up as a believable spectacle so that they can be likable throughout the industry, in hopes that that can build important relationships, to sell records.

There were R&B acts of yesterday that 'couldn't sing' just like there are R&b acts today that 'can't sing.'

Newsflash: The ability to sing is very nice, but was never nearly as important as whether or not the record label believed that you could sell records.

So again, artist development was all about building your relationships within the business and training you on how to handle yourself in front of cameras.

They can make you sound good, artist development was never about that.

They not artists they’re label employees

And you know this how?

Ok? Never said there wasn’t, biggest indicator of people not being able to sing live is when they’re flat which a lot of people with poor vocal range tend to be

Op's talking about singing live and you brought up vocal range.

Some of these people aren't able to sing live cuz a good chunk of them sing in their throat and f*** their vocal chords up in the process, or have s***ty breath control lol

Because your vocal range totally has nothing to do with live singing right

And finally, Artist development was never about teaching acts how to sing lol as long as you're not awful then you're good.

Artist development is not singing development.

How to be an artist is so so much more than whether or not you can sing well.

When a label signs an act, they honestly didn't care then and don't care now (and especially in 2022) that you aren't a great singer. As long as you're decent and do your thing well enough to where an engineer can work with it you're good.

Tbh this topic mad vague. We need KTT Thread Development.

You don't need to have a five octave vocal range to be a good live performer though lol

There's artists from back in the day who proved that lol

You can have a deeper singing voice and not really bust out crazy falsettos or be a tenor in stay in that range, but your singing technique can take you a long way

Yeah I agree. I mean, if we're really talking about artist development, then it'll never be brought back. Social media by and large, are doing the heavy lifting when it comes to actual artist development.

Interview training, building a buzz and platform, generating interest, all done by social media and it's the primary purpose of artist development. So from that perspective, traditional artist development never coming back.

Now actual singing chops and investing in that? Idk. I don't think that has changed all that much though with record labels. Now, just like in years prior, artists sign acts who can sing live and artists who can't because the point of the record business and music industry isn't to sign the best singers and never was.

when a label signs a guy like insert flavor of the month rapper here they're just trying to own their masters and publishing, they dont care whether they're a one hit wonder (or die even) if they're getting paid for that one hit in perpetuity.

but if the artist puts in work & levels up on their own then the label gets to take credit and profit from the horrible deal the rapper signed when they couldn't have known better.

and this is why artists need to unionize bc the game is set up for them to fail