Reply
  • Mar 13
    willcherry

    i mean neither did most of the people i named, thats my point

    dame dash and hov gave mary j blige 10,000 in a brown paper bag to do can't knock the hustle and it was his first project.

    also, as someone who has directed music videos for myself and others, ran ad campaigns on youtube/ig and is aware of what it takes to get on platforms like 4 shooters only, i promise you that what he did so far was not big budget at all. it was a modest budget and it could have no budget and done off relationships alone (outside of ads). really made everything work was a smart team and people connecting with the work once they were given the opportunity to hear it. i think sometimes we confuse good marketing and luck as some sort of nefarious hidden plan.

    sometimes people just know what they're doing and things come together like they planned.

    yea i talked about it in the video but he def spent under 100k realistically, probably half of that if we're being real, and most of it prob went to paying ig pages. anyone can pay to get on ig pages but its not gonna convert unless people like it. paying for ig pages is like taking an ad out in the newspaper haha

  • Mar 13
    ·
    1 reply
    willcherry

    i mean neither did most of the people i named, thats my point

    dame dash and hov gave mary j blige 10,000 in a brown paper bag to do can't knock the hustle and it was his first project.

    also, as someone who has directed music videos for myself and others, ran ad campaigns on youtube/ig and is aware of what it takes to get on platforms like 4 shooters only, i promise you that what he did so far was not big budget at all. it was a modest budget and it could have no budget and done off relationships alone (outside of ads). really made everything work was a smart team and people connecting with the work once they were given the opportunity to hear it. i think sometimes we confuse good marketing and luck as some sort of nefarious hidden plan.

    sometimes people just know what they're doing and things come together like they planned.

    I’m an artist as well leading a group of singers, rappers, and producers so I understand exactly what you are saying in the paragraph. Appreciating you sharing that

    I’m just stating to you why people think he’s a plant and no one will do the necessary research or footwork as an artist like you or hadji to show the information you said. A lot of people just saw manager at RCA = big budget/connections

  • Mar 13
    Vino

    I’m an artist as well leading a group of singers, rappers, and producers so I understand exactly what you are saying in the paragraph. Appreciating you sharing that

    I’m just stating to you why people think he’s a plant and no one will do the necessary research or footwork as an artist like you or hadji to show the information you said. A lot of people just saw manager at RCA = big budget/connections

    yea that was exactly why i wanted to make the video lol. thats like half of why i made a youtube channel. i understand why people think these things! but its not always how it looks

  • Some people just prosper fast and he did but the question will he last in the industry.

  • Trippyleek

    yup. its too obvious. they aint even let his clout build up long before drake feat. they really think we heard that song on tiktok then few weeks later drake just hears it then boom magically he's n the remix like yea right lmaooo

    but drake has such a long history of working with artists who don't have a huge catalog but have a viral song, for the last 10+ years

    drake did a drew walls meme video like a couple weeks after he went viral. i think he's just that type of artist that pays attention to the internet, and is always the first to engage

  • GEENOtwo

    I mean you don’t think it’s weird he has 2 songs out that are like a minute long and then gets a drake feature? People made fun of calling keem a plant too until we found out his cousin and chances rich past

    I mean I was joking but at the same time yeah I think he’s a plant forsure

  • Mar 13
    ·
    1 reply
    browser

    If they didn’t have a traceable local grind or didn’t authentically go viral without a real plan on some Mario Judah or Lazerdim s*** lol they probably unironically are tho

    Things like Soulja Boy or Lil Nas X or ice jj fish are the blueprint for how these companies now place artists in our algorithm lol

    I was just watching bagfuel podcast with ray daniels and they were talking about how you have to get songs hot thru the internet first before radio. esso was talking too much as usual lol and said labels recruited him to help get Gunna back popping thru the internet because the snitch thing had him cold

    That’s interesting I didn’t know Esso had stain like that. Or was that Ray that said the labels approached him for Gunna?

  • Mar 13
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    1 reply
    willcherry

    in past decades, pretty much every rapper was funded by street niggas trying to turn their life around

    were jay z, joe budden, lupe, kendrick and ja rule industry plants and frauds because they had funding? no, of course not

    i’m confused on how the perception shifted

    That’s different from being backed by someone like Larry Jackson who has crazy pull in the music Industry. Those niggas just had street money (and some music ties) Larry Jackson was a major player with Apple Music. Him being backed by LJ only strengthens the “plant” allegations imo.

  • Mar 13
    ·
    1 reply
    AvenueJones

    That’s different from being backed by someone like Larry Jackson who has crazy pull in the music Industry. Those niggas just had street money (and some music ties) Larry Jackson was a major player with Apple Music. Him being backed by LJ only strengthens the “plant” allegations imo.

    i mean in the conversation of “you have a budget”, it’s not that different, but in the conversation of being connected with someone with real power i agree it is different

    it doesn’t strengthen the plant allegations for what a plant actually is though. because he wasn’t signed to a record deal. when he was unsigned, it was reported publicly that he was working with larry but there was a bidding war because he was unsigned. once he collabed with drake, they announced that he had signed to him.

    an industry plant would have been signed the whole time so there never would have been a bidding war and he never would have been on the phone with kanye knowing his static with drake.

    artist having help =\= plant
    artist is signed and pretends to be independent = plant

    🤷🏾‍♂️

  • i’m of the belief that we shouldn’t even be mad at real industry plants

    but i do have to say

    there are actual industry plants that faked indie for years, i find it disheartening for people to act like this dude did something wrong when he was genuinely unsigned and never said anything, let alone lied to people

  • He is but I like the three songs he dropped and his aesthetic. Cool artist.

  • As long as the music good idc

  • hadji

    lol id be happy to have this convo on here and not in my youtube comments

    Aye bruh this means you made it fr

  • Mar 13
    ·
    1 reply
    willcherry

    i mean in the conversation of “you have a budget”, it’s not that different, but in the conversation of being connected with someone with real power i agree it is different

    it doesn’t strengthen the plant allegations for what a plant actually is though. because he wasn’t signed to a record deal. when he was unsigned, it was reported publicly that he was working with larry but there was a bidding war because he was unsigned. once he collabed with drake, they announced that he had signed to him.

    an industry plant would have been signed the whole time so there never would have been a bidding war and he never would have been on the phone with kanye knowing his static with drake.

    artist having help =\= plant
    artist is signed and pretends to be independent = plant

    🤷🏾‍♂️

    Nah you right, now that you break it down idk if he fits the part of a true plant… but I do think as we move towards this era of “independency” for artist over being signed I think more and more labels will start almost “shadow sign” artist and use the fact they might be indie as a gimmick.

    I’m not too invested in whether he is plant or not tho because I don’t think it has any effect on whether I would like his music or not.

  • Junkyardawg

    P
    L
    A
    N
    T

  • it really doesn't even matter

  • AvenueJones

    Nah you right, now that you break it down idk if he fits the part of a true plant… but I do think as we move towards this era of “independency” for artist over being signed I think more and more labels will start almost “shadow sign” artist and use the fact they might be indie as a gimmick.

    I’m not too invested in whether he is plant or not tho because I don’t think it has any effect on whether I would like his music or not.

    yeah it’s definitely a big thing, if i wasn’t an artist myself i would list off the names but it comes off the wrong way. and people get angry at artists for being plants lmao i feel it’s unfair to be mad at them honestly but 🤷🏾‍♂️

    it’s a ton of artists that have gotten major respect in the last few years and had a slow grind but have been signed to majors the whole time and pretended to be indie. the new plant model is to actually take as much time as an actual indie artist with some juice would have to take. that’s part of why i feel like it sort of doesn’t matter, they gotta work just as hard and are just as talented (mostly)

  • hadji

    lol id be happy to have this convo on here and not in my youtube comments

    bro said he's not a hater in the middle of typing out some of the purest hater s*** i've ever seen in my life

  • AvenueJones

    That’s interesting I didn’t know Esso had stain like that. Or was that Ray that said the labels approached him for Gunna?

    Esso said it

    And yeah I always found dude annoying ain’t even know he did that type of work but could be capping lol

  • I read this on reddit, so thought I would share it here

    "The Truth About 4Batz: Who's the Guy Drake Just Collaborated With?

    I've been seeing a lot of chatter recently about 4Batz potentially being an industry plant. Given the rapid rise to fame and the coveted Drake feature, I get where the speculation comes from. But, I've done some digging, and it's time to set the record straight: 4Batz is not an industry plant.

    Before he was known as 4Batz, he was an indie artist grinding away on SoundCloud under the username Spidey4x X. For those who doubt, you can still find traces of his real voice and earlier work there. It's raw, it's genuine, and it's him.

    His presence wasn't just limited to SoundCloud. His oldest TikTok account u/spideybihh reveals a lot about his pre-fame days. This account, which he still follows from his official 4Batz TikTok, gives us a glimpse into his journey, even tho he denies it, it's him. Furthermore, his last account before hitting it big was u/love4trust. A quick look through his following list there uncovers a connection to u/Elenas_favs, a TikToker known for spotlighting "underrated indie songs." It's here that the track "act I: stickerz '99" made its debut in a TikTok in August 2023, amassing 400k views and 50k likes.

    This buzz didn't go unnoticed. Industry insiders and label managers are known to monitor such accounts for emerging talent. Amber Baker, the Creative Director at RCA, was among those who saw the potential. In a Billboard interview, 4Batz recounted how a crucial encounter with Baker led to a swift production of a music video for "stickerz" and, subsequently, an introduction to the wider industry, including his current team at Vydia: "I needed to shoot a video for “stickerz.” So I was just going about trying to shoot a video, and a lady had hit me, which is Amber. She was like, “Oh, I can help you.” And she helped me find a video pretty fast. And she was also like, “Yo, I manage!” So really finding her helped me find everybody with Vydia. ‘Cause I didn’t know nothing about it. She just put me onto everything. And after that, slowly but surely, I got the team that I have.".

    This turning point was likely when the decision was made to streamline 4Batz's online presence, focusing on a fresh start. His management leveraged TikTok influencers and Instagram theme pages for promotion, a strategic move given the platform's influence. The extent of Amber Baker's influence on 4Batz's artistic development becomes even more apparent when you consider her Pinterest account, "Amber Ajee'." Initially public, the account features a collection of photos for inspiration, offering insights into the aesthetic and stylistic directions that have come to define 4Batz's recent works. This connection likely explains the delay in promoting the song "act i," posted in June but only pushed in October.

    Amidst the rise, there's been speculation about the legal maneuvering behind 4Batz, particularly the trademarking and formation of an LLC. Contrary to the belief that such moves signal a major label's puppeteering, these actions were undertaken by Matt Buser. Buser, introduced to 4Batz by Amber Baker, played a crucial role in securing 4Batz's intellectual and artistic properties early on.

    What about the collaboration with Drake? Given 4Batz's R&B style, which mirrors the sonic landscapes of artists like PND and Brent Faiyaz—both of whom have previously garnered Drake's support and influenced Drake's music immensely—it's clear this partnership was mutually advantageous. For Drake, jumping on a track with the new viral sensation, 4Batz, serves to keep his name in the spotlight, tapping into the fresh wave of listener interest. On the flip side, 4Batz benefits from an exponential surge in hype, further solidifying his position in the music scene.

    Fast forward, and 4Batz is now signed with OVO for an EP deal"