All of the biggest artists nowadays are primarily getting their sales through streaming, besides Taylor really.

What you’re saying makes no sense.

Those 1 million streams only translated into 26K worth of first week sales. No major label is happy with those numbers

It is not common sense at all

The biggest artists are still the ones that have the highest first weeks because they debuted pre streaming.

Labels would love to have their artists do well first week obviously, but labels are also investing more in post release for the exact reason that I'm spelling out. The habits of the listener are not conducive towards high first week sale count.

How do you think they got that sales number?

What??

Yes, they debuted pre-streaming

But they still reached those sales figures this year primarily (if not solely) through streaming

You’re framing it as if newer acts can’t sell well because it’s impossible to clear 100K primarily through streaming, but that couldn’t be further from the truth

You’re treating the figures as if they’re two separate numbers, when in reality, the stream total creates the sales total.

I promise you that Latto’s label wanted her to have a higher first week total than 26K. They’re not happy just because her stream number was high, because that high stream count does not translate to a high number of sales

If it couldn't be further from the truth, what is there to suggest otherwise?

You don't know this though.

You don't know what RCA internally projected for her. Again, she isn't some major A tier level artist

If Ice Spice did 21K, the idea that they thought she'd do more than that is far fetched. Labels aren't that dumb.

Streaming number and sale number are not the same thing, but that 1st week figure treats it as such.

Why would a label invest (assumedly) millions into an artist, just to get a return of 26K in sales during the album’s highest week?

How are they recouping that investment?

Lol do you think Labels sign artists simply to recoup off of their first week #?

I have no idea what her deal with RCA is, but it could very well be something along the lines of them getting a piece of everything she does under the imprint of 'Latto'

Who's to say her tour won't do well? She does really well with Merch, licensing her music to other avenues of entertainment, there's a myriad of ways to recoup beyond a first week sales number

No, they are two separate figures, and I understand that.

But the high stream count is irrelevant if the sales figure is low, because then at the end of the day all they are is listener tracking figures.

The labels don’t care about that, their number one interest is making their money back

I can’t believe you’re in here trying to assume that a major label is pleased with an artist selling 26K first week. It’s not like Latto is some big touring act either where she’s making her money back either way

You have a very naive outlook on the world if you think major labels are concerned with anything other than profit

You're losing it here

I just told you the myriad of other avenues for labels to profit beyond just a first week sale figure.

If she has a mediocre first week sale number, but continues to increase in popularity, and her touring, merchandising, licensing, etc. all continue to increase, the label can recoup and profit that way without her being a box office first week artist.

She very likely is signed to a deal in which the label gets a piece of everything Latto does.

Latto is not a big touring act, she doesn’t sell a bunch of physicals, and she’s not moving merch in bulk.

How exactly is she returning a profit?

Well this is just not true

Sigh

Because that's where the label may feel like she's headed. Her last album went Gold with a Grammy nominated single, despite 777 only selling 22K first week. Did the label not get anything out of that album lol? She almost got a grammy from it

Again, if she continues to rise in popularity, then her merchandising and touring increase, thus the label eventually recouping and profiting off of her.

She isnt being streamed that much so idk what point that is

It took two years for the album to reach Gold, and that album had a huge hit single on it.

This album doesn’t have that.

You’re talking in what ifs, but the reality of the situation is that right now, her album is not doing well commercially, and the label cannot be happy with that

aight

I'm taking to a wall, y'all got it.

Enough lol

its only me by lil baby did over 200k first week in streaming units alone...

Niggas comparing Latto to Lil F***in Baby

This is my point. I can't lol

I heard she was selling her used panties I’m trynna buy em

You’re just not making much sense.

First you said the sales figure doesn’t matter because she’s streaming well, but that’s not true.

Then you said well it doesn’t matter because she tours well and sells a lot of merch, two more things that aren’t true.

And now you’re saying well the label is okay with the low sales because they think she can transition to being a big licensing artist, which is something that hasn’t happened yet

Latto and Lil Baby have both been releasing music since relatively the same time, and Lil Baby’s debut album before My Turn only sold 71K. Why is Latto (and female rappers in general) still struggling to even clear 30K in year five?