Even outside of this topic life has taught me this lmao

Its like self awareness/irony is used as a cheat code lol

not just gen-z folks either lmaoo i seen some millennials do it too

i don't even hate Ian but dudes in the Ian thread was defending that s*** heavy "he just being himself" "he found a way to market himself"

like man something just feels off lmao

That song in the tweet is a JT song ain't it

"The I'm not a rapper / I'm a rock star" era <<<<<<<<

the tryna make puma cool

For me 2015.
When mumble rap became more than a gimmick and started getting taken seriously, I knew HipHop was on a downward trajectory.

I got called hating, old, loser for simply pointing out that this cannot be a standard of HipHop.

I was told to just “let people enjoy things”.

The whites love his album tho

It’s funny as satire ngl
I wish the lyrical content reflected it more

Shane Dawson was cringe too with that one character that was basically white Shenehneh/Bon Qui Qui

Oh s***

To be fair, what was the alternative? Kendrick? J. Cole? Big Krit and Isiah were not mainstream friendly

Hio hop has become way too inclusive

This s*** needs to go along with all the clowns who accept it

I feel like this gets said every year and there’s still only ever like 3 white rappers popular at the absolute most

Well I definitely ain’t one of them

Chance
Smino
Montana of 300
Robb Banks

All guys who could have fit into the mainstream being realistic but still continued the lineage of innovation/traditional skill/doing new cool s*** but weirdly it didnt really work out like that

There are plenty of other guys im missing

Kendrick that year broke a spotify record with TPAB.

I have people at my uni doing dance choreographies to king kunta and alright.
Big Sean and Drake had huge hits too.

But that was also the year Lifestyle and CoCo came out.

I love thug and he is really talented, I even backed the barter 6 whilst everyone else hated on it, but as long as mumble artist stayed making 10k sales performing at small venues it’s all good, but when they became the face of rap it was over.

Yep

Between Barter 6 and the 2016 freshman class lol

That’s exactly the moment where it feels like the rapper archetype of being able to spit as good as kendrick cole or drake (or even being able to do basic punchlines and metaphors like 2010’s mid wayne at that point) just stopped mattering overnight

And the answer to why this happened is the post above this one lol

2015 had a bunch of artists and albums that weren't just "mumble rap" / "soundcloud rap" tho tbf

Yeah 2015 was the last really good year

It all started with the 2016 xxl freshman class. Yachty saying he don’t like Biggie and Uzi refusing to do that freestyle was the change