sense. sense you guys are experts.

Scorpion rollout was probably the most hype I've ever been. All the singles and features were classics and Duppy is still one of my favorite diss tracks. Drake handled the post release just as good with IMF, Nonstop, Don't Matter To Me

That's how you do a classic era

weeknd roll outs

travis roll outs underrated too

Sense

After Hours rollout

TLOP rollout
Wyoming albums rollout

nothing really close to MBDTF since

Yeezus

I’m upset is a classic? otherwise I agree it was a good rollout

That was his second best single behind Nice For What and the video was dope too

Random Access Memories rollout had everyone convinced it was going to be the greatest album ever, then it dropped and was good but nowhere near that level, was exciting to see tho

Death Grips' NO LOVE DEEP WEB rollout was insane, was an ARG ended up with them leaking their own album while signed to a major label

Damn rollout
Carter iii rollout
Take Care rollout

I'm Upset was worth it for setting up The Story of Adidon. It's an awful song but part of hip hop history

Punch ft The Game & Meek Mill and the rap is over

MBDTF

Yeezus

Pablo

I loved the TLOP rollout for its unpredictability. You never knew when Ye would tweet some crazy s***, change the name of the project, etc. Waking up to the tracklist notebook being changed was fun too lmao. But that type of s*** wouldn't suit many other artists.

true it wasn't formulaic. It was just Kanye being Kanye

Hahahhahahhhahgh are you f***ing serious there were so many delays

probably not a good formula to use lmfao but it worked great for ye

You sneaking Don’t Matter To Me at the end

Don't Matter to Me is ass and im pretty sure it flopped

I thought we were talking about rollouts we liked, I wasn't exactly talking about anything based on success but no a Top 10 hit is not really a flop especially when they were pushing a smear campaign documentary

ari & dua lipa have good rollouts for their cycles in terms of singles, visuals & public appearances

MBDTF the best of all time