despite the quality of the albums, j. cole rollouts are usually pretty dope

Astro and Views. Announcing a project, dropping a side project before it, and then dropping is a dope rollout.

What was the Astro side project

Birds

damn, went to last page to reply exactly this.

The rollout got moved up

fortnite burger

travis needs to do a collab with olive garden

Yeezus because it came out of nowhere, the imagery was shocking and made a sudden impact, it had an interactive/community-building element to it, and it wasnt stretched out over months

so basically nothing punch is capable of doing. the DAMN rollout was fine and should be their blueprint though

and sense

u been breakin out the matrix lately, dont think ur efforts haven’t gone unnoticed young man

that rollout was terrible if you include the entire So Help Me God and Swish parts of it. I remember I had to listen to the SNL version of Wolves for over a year lol

any album where it's like "here's a single with a video, album title, and release date" outta nowhere and the the release date is like 1 week to 1 month away is a good rollout imo

Hate to say it but views. s*** had me hyped up. took a lot of balls for drake to keep referring to the project on other people's tracks (on killer verses). shame the album was mid

also TLOP

tlop had the best rollout ever imo just cause of yeezy season 3 that event alone put so many people on the map

Its funny cuz that's his best album and his best era

Wunna rollout was god tier with the documentary and all the snippets

Asap Rocky’s rollout for Testing was great. When his AWGE collective was really going crazy

It was great but I’m sorry, like who?

As the years go by people say anything

seems like he's joking but legit might be looking for advice