bro its only been like 3 years tops since metro was on everything

Distinguished yet universally accessible sound + domineering persona + beats where you listen for the beat as much as the artist = super producer

This is why Metro is the last super producer in hiphop (last as in most recent not final). A lot of these new cats make hot s*** and some of em even stand out, but they don’t have all three I listed together at once - it’s always one or the other. None of em have domineering personas let alone something about them that stands out.

And a lot of these dudes beats don’t have that thing about em that would make pretty much every type of rapper wanna hop on

Y’all don’t wanna hear it, but the real reason is that the new gen rappers are so much better at making music now that no one gets carried by the beat anymore

if a producer comes up with an amazing beat, rappers will now come up with melodies that compliment the beat so well that they become part of the song

back in the day they’d let the beat carry thre song musically while they just rhyme on top of it

so music production has now adapted to the point where they’re designed to complement rappers vocals instead of carry them

jay z can just jump on "Give it To Me" and spit a couple 16s, but could you imagine him doing just that and nothing else on beats like these?

Icytwat could’ve been if he didn’t fumble his own career

ghost writing and teams have been normalized too. rap songs are written like pop songs now.

This is a really good point to make in terms of hip hop, but the super producers stood out even in pop, which has always been melodic

you can peep some of them in this thread since I won the beat battle

ktt2.com/ktt-official-beat-battle-verzuz-sign-up-planning-stage-129180

What Wayne say? They be actin like these singers now.
Go into the studio with f***in CLIPS! AMMO!

Gummo wasn't tailored to fit 6ix9ine, Pi’erre gave that beat to Trippie, and he gave it to 6ix9ine without Pi’erre knowing about it lol
But I agree with you mostly

peeped your first round and final rounds ones 🔥🔥🔥🔥🔥🔥

Hit us with the links!

Nah I hear that

But the era after that was all about the blueprint Dre and Diddy popularized

After they run that became the norm, you’d see the producer in the vids way more often in the 00s bc niggas started to brand themselves more

Scratch Magazine dropped in the 2000s and was a result of the popularity producers gained during that era. It was pretty much dedicated to producers

Lmao

Lmfao

Y’all love d***sucking old producers and s***ting on DAWS when it was the shift to DAWS that made hip hop the number one genre.

To answer the question tho, who knows? In the social media age as a producer you’ll make more money and gain fame making type beats not original sounds. Everybody wanna be like everybody else so niggas looking for type beats. Back in the day different areas had WAY more differences in rapping style and subject matter. Now 50% of hip hop is about ops and sliding, aka Chicago terminology and whatever the internet has popping. That’s why it’s so hard to find unique artists nowadays the internet has caused individualism to flutter.

You play something unique in a session niggas get scared cause they don’t know where to draw the lyrics or cadence from. Only way I see a super producer coming up is if they come up with an upcoming superstar artist with an unique style before branching out. With that being said beats today > back then as a whole.

distrokid.com/hyperfollow/snowblunt/suburban-freak

My project with my favorite production so far

tay keith been going nuts

Jack Antonoff if we being honest

yeah

the pop singers will not be carried by a beat ever since it’s already so melodic

so superproducers need to be songwriters/have songwriter teams to cross over into pop music

only problem is that fans kinda don’t want pop stars to just churn out songs that they obviously had no hand in making themselves anymore.

All the biggest success stories in pop have been singer/songwriters for a while now

so pop artist have adapted so that producers/writers can help with a song, but never completely dominate (jack antonoff for example)

even when artists like beyonce have songs like APESHIT and Formation written for them, they’ll make sure that their vision dominates, so that no one except them come across as the mastermind

can’t get the superproducer stamp if ppl think you’re just another collaborator

he’s defo one even tho most of the people he works with doesn’t know how to use his talents