No, I am saying those two albums were the only hip hop projects that had a large extension from their albums. The rollout wasn’t just one music video here, a single drop there, tracklist reveal and then album.

Twisted Fantasy had one of the greatest hip hop short films ever made that was gorgeous. Kanye also had the Good Friday drops that were all building anticipation.

Frank had a month long live stream that had every single music fan super curious about what he was doing. His fans would be up all night trying to deduce what was going on and it all culminated to a memorable release.

I’m saying like BTI, those two albums are the major ones that had an external component to them. I can also mention The Weeknd’s “After Hours” but that was basically a bunch of music videos. Visuals are cool but the three albums I brought up are more than just that.

The divided responses here sort of prove my claim. Many have said this has aged horribly, not his best work and others have read a 70 page screenplay and fully invested themselves into the world Gambino created whilst enjoying the music.